Oky this is kool. Adobe maker of the popular photo-editing software Photoshop "Free" on Thursday launched a basic version available for free online.San Jose, Calif.-based Adobe Systems Inc. says it hopes to boost its name recognition among a new generation of consumers who edit, store and share photos online.
While Photoshop is designed for trained professionals, Adobe says Photoshop Express, which it launched in a "beta" test version, is easier to learn.
User comments will be taken into account for future upgrades. Photoshop Express will be completely Web-based so consumers can use it with any type of computer, operating system and browser. And, once they register, users can get to their accounts from different computers. Web-based software is increasingly popular.
Many kinds of software are available for use online in a trend known as "software as a service," or "cloud computing." The earliest were e-mail programs, but they now include services to create and manage content and even whole operating systems.
And they don't require time-consuming upgrades because they're maintained by the service provider.
Photoshop enters the online photo-management arena many years after such services first appeared. Some companies have already made a big name for themselves, like 9-year-old storage solution Shutterfly Inc., photo-editing service Picnik or image-sharing site Photobucket Inc.
Adobe says providing Photoshop Express for free is part marketing and part a strategy to create up-sell opportunities. It hopes some customers will move from it to boxed software like its $99 Photoshop Elements or to a subscription-based version of Express that's in the works.
http://www.photoshop.com/express
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